Often as humans we needlessly argue amongst ourselves for little gain and throw each other under the bus for moral convenience. It often feels like a constant struggle that ultimately gains little more than the token satisfaction of being right one time. In reality we all make mistakes and growth takes patience, guidance and understanding. We decided to represent this futile struggle in the form of a tug of war.

To illustrate the message, we filmed it twice with each version focusing on a the opposing teams perspective and outcome. The lens is skewed to show how we often let personal biases steer a will towards a preferred outcome. With ‘Brain Cellz’, we put the power into your hands and present a digital tug of war as a metaphysical way of influencing the ultimate outcome of the official music video.

After 72hours of both videos going live, the one with the most views and engagement on YouTube will be declared the ultimate winner and the other version will be deleted forever. You simply use your power to like and comment to permanently decide which of the two outcomes goes on to become the official music video forever, and cementing yourself as a hidden member of the winning team.

“In a war for the sun or the moon, whose side are you on? Whose fight will you choose?”

Are you Team Ollie or Team Lainey? Like comment and share your favourite version.